Affiliate Marketing Tools
Do you have a complete retail affiliate marketing arsenal?
If you haven't integrated data feeds into your marketing mix, you haven't taken advantage of one of the best conversion tools out there in the retail marketing world. So what is a "data feed" then? Data feeds (or product feeds) refer to codes (often XML) available in your affiliate program marketing tools section. These codes allow you to display an online merchant catalogue on your site. As new products are added to the catalogue, the XML code will automatically add them to your site without any additional coding. The catalogue will generally have a small image of each product along with an item name, SKU number and short description. Data feeds are customizable, allowing you to select what you'd like to display by SKU or category.
Why data feeds are an affiliate marketing tool?
Affiliates who do product reviews, comparisons and blogs must integrate this tool into their arsenal. Data feeds suit retail affiliates best. The main advantage of the datafeed tool is the convenience of featuring hundreds of products that are automatically updates. Once you've integrated the part (or all) of the feed that works best with your site, you are done. This cuts down considerably on maintenance time, and allows you to optimize other parts of your site. Most importantly, by simply offering your visitors a constantly updated listing of products that are relevant to them, you will able to appropriately market to this audience. Potential customers are seeing their pertinent product selection right there on your site, and do not need to click through to the merchant to view their catalogue of products. If running a product comparison site, you can customize multiple merchant feeds and offer a searchable product comparison database for your visitors.
Some coding knowledge is required to integrate and customize a data feed for your website. Contact any of your Share Results affiliate managers for references to resources that can help you do this.
We are now providing data feeds for products and articles for all our house offers located in the "Get Website Links" page of our program if you want to take advantage of this marketing method.
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