Fundamentals of Site Optimization

While search marketing and content development are essential for success on the Web, overlooking site optimization can seriously undermine your online marketing efforts. What is website optimization, exactly? Site optimization refers to techniques and strategies designed to reduce website size, minimize complexity and ensure that all pages load quickly and efficiently.

Why is site optimization so vital to your success? Research has shown that Web page load times are one of the most important considerations of online users. If your pages don't load quickly, viewers are apt to click away from your site and move on to another page. According to Tony Wang, VP of Technology at CKMG, optimization is essential "because the competitor is one click away. You are either optimized or you are out."

There are numerous steps you can take to ensure that your site is optimized. Before you begin, make a thorough assessment of your website. Consider factors such as load times, navigation, design and other issues that might be important to your viewers. Once you've identified areas in need of improvement, you can begin optimizing your site.

Essentials of Site Optimization

If you're not sure what elements of your site need improvement, you might want to focus on some of the essentials of site optimization. So which are the most important tasks in website optimization? "How to make it easier for your user, such as navigation and content to address their questions, as well as nice site design to create trust between your user and your site," explains Wang.

Site Optimization Quick Fixes

If you need immediate updates to your site optimization, there are some steps you can take to quickly improve your site. According to Wang, "Start thinking from a user's point of view; who they are (male, female, teacher, doctor, etc.), what they are looking for from your site (product info, technical specifications, etc), and if they can fulfill this need easily from the current site." By carefully considering the needs of your users, you can make the best decisions about what changes are needed on your site.

Wang also offer advice to websites in need of a quick fix. The majority of these sites can dramatically improve their sites by considering the following:

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