Rumors of Google Limiting Site Exclusions

AdWords advertisers to be encouraged to exclude by category.

The debut of the broader Site & Category Exclusion tool will mean capping individual site exclusions to 5,000 per campaign.

Probably not too many affiliates have more than 5,000 sites tagged as ones where they do not want their AdWords advertising to appear. Those that do, or want to, will have to abide by a per-campaign cap.

Barry Schwartz at

SERoundtable caught wind of the change via comments made at WebmasterWorld. For advertisers with campaigns

over the cap, they won't be able to add any new sites until they get below the 5,000 limit.

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