Market Health Articles

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How To Write Stellar Advertising Copy For Search Marketing Campaigns

Top-notch advertising copy can mean the difference between success and failure in online marketing. Quality Web copy is necessary to accomplish the three main goals of search marketing. 1. Search Positioning: Well-crafted advertising copy improves the rank of your Web pages and directs more traffic to your site. 2. Online Branding: Your online advertising copy is your primary vehicle for... Learn more

Best Link Placement Tips

When planning your website, it is important to give a considerable amount of thought to link placement. The location of links on your own pages and outside websites can have a major impact on the effectiveness of your search optimization efforts and your overall site traffic. Well-placed links motivate users to click, result in better search rankings and direct traffic toward important p... Learn more

How To Use Links To Build Quality Traffic

While original Web content is vital to search engine success, most experts agree that links are one of the keys to attracting quality site traffic. Incoming links from other websites not only direct new readers to your site; they also improve your ranking in major search engines. Before you start soliciting links from other sites and adding your links to online directories, it is importa... Learn more

SEM - An Effective Method Of Driving Highly Targeted Visitors To Your Web Site

Search engine marketing (SEM) has seen tremendous growth recently as more and more businesses realize the potential of this online strategy. Utilizing search engines as a marketing tool is a highly effective way to drive targeted visitors to your website. By reaching out directly to your audience, your business will be far more likely to achieve top sales results. Before you rush to get ... Learn more

Use Outbound Links Strategically For Maximum Results

While online marketers frequently discuss the importance of gaining incoming links, many fail to note the value of using outbound links. Why would you want to direct your viewers to other websites? It may seem counterintuitive, but outgoing links are a great way to earn the trust of your readers, improve the user experience, and inspire other Webmasters to link back to your site. Outgoin... Learn more

Tips On Writing Compelling Affiliate PPC Campaigns

Pay-per-click (PPC) advertising campaigns are a fast, effective and quantifiable way to promote affiliate offers online. While traditional forms of advertising are expensive and unspecific, PPC ads are very affordable and reach only a targeted selection of consumers. You only pay for the ads that result in actual clicks. Because these ads reach out directly to those consumers likely to h... Learn more

SEO Checklist - 5 Critical Elements

Search engine optimization (SEO) is one of the single-most important ways to draw quality traffic to your website. Up to 95 percent of your site traffic may come directly from the major search engines, so it is important to do everything you can to get to the top of search engine page results. By implementing a few essential SEO techniques, you can dramatically improve your search placem... Learn more

Seven SEO Steps To Follow To Improve Your Site\'s Ranking

Achieving a top site ranking in the major search engines is an important goal if you want to increase your site traffic, promote your offers and sell more products. Research has consistently shown that consumers view high-ranking sites as more credible and trustworthy, which makes online shoppers more likely to purchase goods and services from these sites. What steps can you take to impr... Learn more

Most Important Method Of Search Engine Ranking Optimization

According to most experts, the vast majority of website traffic comes directly from three of the major search engines: Google, Yahoo!, and MSN. Because of this, it is absolutely essential to earn a good search engine ranking. A high search ranking improves your site's visibility and, most importantly, draws in new traffic. How can you improve your search ranking? While there are numerous... Learn more

Simple Ways To Increase Page Rank, Conversions And Visitor Retention

Successful online marketing requires drawing traffic to your site, keeping consumers on your site once they are there, and motivating them to buy products and services from your business. Your website's PageRank is a numeric measure of your site's overall value and importance on the Web. Achieving a good PageRank can in turn result in better rankings on search engine results pages. By ra... Learn more


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