Convert Your Clicks to Sales
Ten landing page tips to turn visitors into customers
1. Tell them why they should buy from your affiliate links
Clarity of your value proposition is the most important factor in determining
whether a customer buys from you or not. Ask yourself the question: Why should
the customer buy from this link?
2. Keep Them with you
Protect your landing pages from the #1 threat to conversions: site flow
disruption. After identifying a unique and compelling Value Proposition, you
must ensure that you express it throughout your sales process in a clear,
consistent and compelling way. Eliminate site flow disruption to help maximize
3. Dont try to say too much
Dont clutter your landing page with unnecessary details. Instead:
Clearly state your key message using as few words as possible
Use summary descriptions, sub-headings, bulleted lists and short paragraphs
Adopt a standard one-column format for easy reading.
4. Make it simple
Improve the user experience with a site that is easy to navigate. A simple page
layout that employs a clean visual and straightforward design is best. Heres
Design your site with a clear hierarchy with color and contrast for easily
Use meaningful and high-quality graphics (dont clutter with too many)
Use breadcrumbs to let visitors know where they are on your site
Employ a clickable logo that takes the visitor to your homepage
Use color to distinguish between visited and unvisited links.
Just as important, make sure you dont:
Employ horizontal scrolling
Direct links to new browser windows
Have flash-based content unless required.
5. Call them to action
Focus on one primary action per screen (dont stuff too many products onto one
screen). Make the call-to-action button clearly visible without having to
scroll; dont bury it under pages of information. Consider using tabs or a
pop-up box to consolidate information.
6. Get specific
Provide product details and a large product image while displaying
incentivessuch as warranty informationhigh on the page and close to the
product. Dont discourage visitors by requiring registration to your site.
7. Flaunt what youve got
What differentiates you from your competitors? If youve got it, flaunt it!
8. Search yourself
Make your site easy to navigate by helping potential customers find what they
are looking for as quickly and easily as possible. A search feature box should
be simple and visible with a type-in field, not a link. To help increase
conversions, make sure your search results link to product pages.
9. Rally the believers
Credibility is a true testament: people dont buy from websites, people buy from
people. Thus, testimonials from devout customerspersuades the unbelieving.
10. Let them make the choice
Why should I buy this specific product? Almost every e-tailer forgets about
this, but its the question thats key to Mr. or Ms. Customers mind. Prove to
him or her why they should buy this over the competitive product by offering
reviews, ratings and comparisons.
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