Online Advertising and the FTC

The decision on whether the government should force sites that collect personal data to get consumers to opt in whenever they visit the site might be nearing its conclusion.

Despite efforts by the industry to push for self-regulation, the Federal Trade Commission seems bent on changing the rules and tightening up users control over their own personal data. According to the New York Times, David Vladeck, head of the Bureau of Consumer Protection at the FTC, believes privacy policies have become useless, the commissions standards for the cases it reviews are too narrow, and some online tracking is Orwellian.

Were not committing ourselves to imposing regulation, he told the Times. What we would like is to figure out useful tools and a more comprehensive way of looking at privacy protections that may obviate the need for rules.

Whatever that means. Executives who have worked on both sides say that opt-in would be death for ad networks and especially publishers and affiliates. Cookies are integral to advertisers and ad networks generating maximum value for publishers, they say, adding it would be a disaster.

But Vladeck doesnt seem to be too concerned with the doomsayers, saying he was not troubled by the problems this might pose for marketers.

Let people vote with their feet, he told the Times. If the marketers are right, and the consumers like behavioral advertising, then it should be no big deal. The message is, you have to be more transparent about what it is youre doing.

Related Articles

Online Advertising and the FTC

The decision on whether the government should force sites that collect personal data to get consumer...

Top 5 Contextual Advertising Options

Contextual advertising does something that no print advertising could ever do—at least not yet...

Google Pulls video Advertising

The search giant has decided to close AdSense video ads. Of course, much like its behavorial targeti...

Facebook Affiliate Advertising

Once a hobby and perhaps source of revenue, Facebook has emerged as a real competitor in the quest f...

Affiliate Online Ads Expected To Grow Despite Economy

Affiliate Digital ads are expected to grow to $25.7 billion in 2009. The data from the Interactive A...

Recent Articles

FDA Approved Hair Regrowth Affiliate Program

Market the leading Men's and Women's Hair Regrowth Affiliate Program Online . Affiliates earn up to ...

Breast Feeding Affiliate Program

Market the leading Breast Feeding Affiliate Program Online . Affiliates earn up to 60% rev share or ...

Eczema Cream Affiliate Program

Market the leading Eczema Affiliate Program . Developed with leading dermatologists, this breakthrou...

Forskolin Diet Affiliate Program

Market the leading Foskolin Diet Affiliate Program . The Forskolin Fuel Weight Loss Program is combi...

49 New International Affiliate Program Offers

We are excited to announce the release of 49 new international diet and skin care offers into the Ma...

Jump To Page: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18