Vitamin Affiliate Program

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The Vitamin Industries is growing leaps and bounds. Now is the time to cash in on this industry.

Despite increasing sector maturity, vitamins and dietary supplements are expected to continue to grow as a result of increased consumer interest, ageing populations and a greater emphasis on personal self-care in the matter of specific nutritional and health issues.

Some aspects of consumer behavior are consistent across developed markets, as underlined by the Medical Research Council in the UK. Dr. Beckie Lang cites the 'worried well' – people in higher socio-economic groups who actually eat well, yet consume more vitamins and health foods than anyone other group while actually needing them far less. Conversely, lower socio-economic groups need more and take less: health-enhancing products bring them relatively greater benefits.


Globally, child-specific multivitamins, currently demonstrating a CAGR of 3% according to leading global market analyst Euromonitor, are a typical "Worried Well" purchase. More expensive brands such as Sanatogen and Centrum are more often bought by middle and high socio-economic groups, even though they don’t necessarily get the greatest nutritional benefits from them. This compares to consumers identified as having ‘nothing to lose’, with diets so devoid of nutrition that on balance purchase and consumption of any vitamins and dietary supplements can have no waste - such as doubling-up on vitamins from a balanced diet.

 

Articles and Resources:
Vitamin Affiliate Programs
Study on Vitamin Industry Growth
Roche US Pharmacy Stats
Over the Counter Market Growth in UK

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