Yahoo Adds Search Marketing Offline Editor
You could say Yahoo! has been going through changes — its voice is dropping, hair is growing in the darnedest places and Microsoft’s Bing is going to be its default provider of algorithmic and paid search services for the next 10 years — as soon as regulators stamp their approval. However, with its metamorphosis Yahoo! has also added something that will please search marketers — an offline ad editor.
The Yahoo! Search Marketing Desktop, something long desired by marketers, will cut out much of the pain in making bulk changes or restructuring a campaign. David Pann, vice president and general manager of Yahoo!’s U.S. Search Advertising Business, told ClickZ that some clients have been able to make global campaign changes in a half hour that used to take several.
The tool is currently in private beta but will be introduced to all advertisers next year. Eventually, users will be able to export campaigns to other platforms, which could prove handy if/when the Bing deal comes through.
Related Articles
New FTC Marketing Guidelines
For several years now, the Market Health Network has prided itself on being an industry leader in on... Learn more
Online Affiliate Marketing Spending To Hit Three Billion
In 2008 online marketers will spend $2.1 billion on affiliate marketing fees, with U.S. online affil... Learn more
Affiliate Marketing Tips on Increasing Traffic
What are the best ways to make your affiliate marketing set-up a successful and profitable business?... Learn more
Perception Is Everything In Affiliate Marketing
The mind is a deeply complex organ, at times influenced by small, seemingly trivial things, and at o... Learn more
Blogs And How They Can Supplement Your Online Marketing Efforts
While search engine optimization and link building campaigns are a great way to promote your busines... Learn more
Recent Articles
Yahoo Paid Inclusion is Dead
Yahoo Paid Inclusion is Dead Yahoo! Paid Inclusion was born March 2004 in the Silicon Valley region ... Learn more
Skin Care Affiliate Program
Market and promote the world’s leading health and beauty affiliate program online. We offer the high... Learn more
Stop Snoring Affiliate Program
Snore Zip is an all-natural, homeopathic oral spray designed to help alleviate the symptoms that may... Learn more
New FTC Marketing Guidelines
For several years now, the Market Health Network has prided itself on being an industry leader in on... Learn more
Bing’s search ads gaining momentum
While it may not take over Google’s top slot in the search engine market anytime soon, Microsoft’s B... Learn more
t0.05-2
Home