Web Site Optimization - Things To Avoid

All optimization is not equal. There is such a rush to optimize a website for search engines that people don't realize that some SEO techniques can be self-defeating. Either a lot of work will go into a particular type of optimization that is fruitless or it can be downright harmful for search engine ranking. A high search-engine ranking is the holy grail of search engine optimization, but make sure you put your energy in the right place.

The first two issues involve web design: don't use flash or frames when designing a website. These won't get you banned by search engines—but the site might be ignored entirely. While you can use some flash animation within a site, overuse of flash should be avoided. Search engines like text, not fancy graphics. A flash-heavy site could be passed over. The same goes for a site written with frames—frame-heavy sites confuse search engines so the sites are not properly indexed. The text on a framed site is hidden within the frame, so even if there is ample content within the frame, it will not be read correctly. Verdict: avoid it.

When writing content, make sure the content makes sense. In the early days of the web, people went keyword crazy. They would cram a huge paragraph of keywords throughout a page. This worked for a little while. Now search engines are wise to it and this technique can lead to a site being banned. Website owners try to trick search engines by including the keywords within actual content, but if the keywords are too close together, this could also lead to problems.

Another issue is spamdexing. Never use keywords that don't apply specifically to a site. This can most often be seen with site owners using adult-themed keywords to bring in unrelated searches. This will cause a site to be quickly red-flagged. Using invisible text is a bad idea as well. Invisible text is the same color as the background. It can be read by spiders, but can't be read by human eyes. The problem here is that spiders now recognize this technique and it will be red-flagged.

Generally, content should be useful and informative. You can include specific keywords within content, but if you provide enough content, these keywords will be covered automatically without jeopardizing the site with picky search engine spiders. The use of quality content is two-fold: it's a better way to optimize with search engines and web surfers will spend a longer time on the site reading articles or other content. The trick is to create trust—both with spiders and real people.

Related Articles

Seven SEO Steps To Follow To Improve Your Site\'s Ranking

Achieving a top site ranking in the major search engines is an important goal if you want to increas...

What Is Click Fraud And How To Avoid It

One of the main problems with pay-per-click advertising is the issue of click fraud. Pay-per-click a...

10 Ways To Raise Your Site In Google

And in other search engines, tooNo matter how much some people claim the SEO industry is a den of sn...

How to Promote Your Website

In order to generate site traffic, you need to find effective ways to promote and market your websit...

SEM - An Effective Method Of Driving Highly Targeted Visitors To Your Web Site

Search engine marketing (SEM) has seen tremendous growth recently as more and more businesses realiz...

Recent Articles

FDA Approved Hair Regrowth Affiliate Program

Market the leading Men's and Women's Hair Regrowth Affiliate Program Online . Affiliates earn up to ...

Breast Feeding Affiliate Program

Market the leading Breast Feeding Affiliate Program Online . Affiliates earn up to 60% rev share or ...

Eczema Cream Affiliate Program

Market the leading Eczema Affiliate Program . Developed with leading dermatologists, this breakthrou...

Forskolin Diet Affiliate Program

Market the leading Foskolin Diet Affiliate Program . The Forskolin Fuel Weight Loss Program is combi...

49 New International Affiliate Program Offers

We are excited to announce the release of 49 new international diet and skin care offers into the Ma...

Jump To Page: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18